Yesterday we saw the second official clip from Prometheus and earlier this week we were treated to a featurette that gave some put a spotlight on Charlize Theron's character, Weyland Industries corporate hardass Meredith Vickers.  20th Century Fox is apparently quite fond of using featurettes to promote this Alien quasi-prequel, as today brings not one, but two new behind-the-scenes featurettes, both filled with vague insight, sci-fi imagery, and no small amount of hyperbole.

The first Marvel Studios movie to follow The Avengers is now shooting, as Iron Man 3 has begun production in Wilmington, North Carolina.  With the start of principal photography this week comes some new casting information on the film, one for a new character who will presumably be fighting Robert Downey Jr.'s Tony Stark and one who will once again drive Tony around and provide a bit of comedic relief.

There's no question that The Dark Knight Rises is going to be huge.  The only question is just how huge it will be; how much money it'll generate and how completely it will dominate the popular culture.  In order to ensure that Christopher Nolan's Batman finale is a unstoppably massive as possible, Warner Bros. is pulling out many a stop.  If you're not already suffering from Bat-fatigue on account of yesterday's big promo-dump, then today we have two new international banners and details on some happenings on this year's MTV Movie Awards.

Okay, let's take a momentary break from movies about men dressing up as bats to fight crime, superheroes teaming up to stop an alien invasion, and human beings searching for our beginning and finding our end.  It'll only be a quick break, I promise.  Instead, we're going to focus here on 96 Minutes, a drama inspired by real-life events that's set for release on DVD next Tuesday, May 29th. 

After that avalanche of The Dark Knight Rises material earlier today, it seems only right that this summer's other remaining superhero movie should get a moment to shine.  That would be The Amazing Spider-Man, and it's shining through three new image scans, two of which highlight Dr. Curt Connors at different stages in his transformation into the villainous Lizard.  Another shows what happens to a high school chemistry lab when a giant lizard-man fights a nimble spider-man.

With The Avengers, Loki, played by Tom Hiddleston, has now served as the principal antagonist for two Marvel movies, so we couldn't expect that he'd be shouldering the villainous burden alone for a third time.  Thor 2 is set to be Marvel Studios' second post-Avengers movie, and it looks the studio and director Alan Taylor have found an actor to play a new villain, as a familiar bad guy is in talks to join the cosmic party.

Last summer, when the massive production was shooting all over the world, we were already in danger of The Dark Knight Rises overexposure.  The pre-existing white-knuckle, mouth-foaming anticipation for the last entry in this Batman trilogy doesn't mean that Warner Bros. is resting on any laurels in promoting Christopher Nolan's last Bat-movie.  Quite the contrary, folks.

20th Century Fox has revealed a new trailer for Abraham Lincoln: Vampire Hunter.  As you'd expect, this particular trailer's "grown-ups only" designation is not a product of bad language or nudity, but rather, lots of blood being spilled.  Or, more accurately, lots of blood flying at the screen in arterial sprays of various speeds thanks to the speed-ramp action style of director Timur Bekmambetov.

Holy whoa, Prometheus is just over two weeks away.  Finally, all those burning questions will be answered in what is hopefully a masterful film of science fiction and body horror.  Until then, though, we'll just going to have to be satisfied with more marketing that plays coy and promises big things that come from small beginnings.

Earlier this month, 20th Century Fox revealed that the comedy formerly titled Neighborhood Watch would henceforth be known as The Watch.  At the same time, the studio released the first red band trailer, which gave the best taste of just how delightfully juvenile and deliciously foul-mouthed the central group of Richard Ayoade, Ben Stiller, Vince Vaughn, and Jonah Hill would be in the film.