(the “Site”), and any applications, interactive features, widgets and resources that may be offered by Relativity through traditional Internet Web sites, mobile devices or other platforms or services (all of which, together with the Site, are collectively referred to as the “Properties” and each individually as a “Property”).
Managing Your Information Preferences
We will not disclose Personal Information (as defined below) to third parties for their direct marketing purposes without your consent. If, after providing consent, you want to opt out of having your Personal Information disclosed to third parties for their direct marketing purposes, please let us know by sending us an email at
. Please be sure to include your full name, email address, mailing address, and specifically state that you do not want your personal information shared with third parties for their direct marketing purposes.
Information We Collect
We may collect information that personally identifies you, such as your name, zip code, e-mail, address, age, credit card and billing information, information about your interest in and use of various content, products, programs and services, and other personally identifiable information (“Personal Information”) when you request information from us, enter in or participate in our Promotions (as defined below), vote in polls, complete surveys or otherwise express an opinion, subscribe to one of our services such as our online newsletters, participate in one of our online forums or communities, make purchases, register on a Property, and at other times when we give you the opportunity to provide us Personal Information. The decision to provide this information to us is optional. However, if you choose not to provide the requested information, you may not be able to use some of the features of our Properties. Our Properties do not respond to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Information about an individual consumer’s online activities over time.
Information About Others
The Properties may allow you to (i) submit information about other people, such as their name, e-mail, zip code, address, information about their interest in and use of various content, products, programs and services, and other information, and/or (ii) invite friends to join the Properties and to connect with you through our social media pages associated with Social Networking Sites (as defined below). We may collect any such information submitted or shared by you. The decision to provide such information is optional.
Usage Data and Site Activity
Cookies and Web Beacons
Our Properties may enable the use of the Adobe Flash Player. Adobe’s Flash Player is used by the vast majority of websites that offer video and other interactive content. By default, your use of the Adobe Flash Player generates “flash cookies” (also known as “persistent identification elements” or “local shared objects”). The Adobe Flash Player (and similar applications) use flash cookies to remember user settings, preferences and usage similar to the browser cookies referenced above, but flash cookies can store more information than browser cookies and are managed through a different interface than the one provided by your web browser. You can control the degree to which you accept flash cookies by accessing your Adobe Flash Player management tools directly through the settings manager for Adobe Flash, located at Flash Player Manager. If you do not allow flash cookies to take any disc space on your computer, you may not be able to take advantage of or participate in certain features of a Property. Users with a computer running the Windows operating system can view flash cookie files in this folder: \Documents and Settings\[username]\Application Data\Macromedia\Flash Player. Users with a computer running the Apple operating system can view flash cookie files in this folder: /users/[username]/Library/Preferences/macromedia/Flash Player. Flash cookies, or LSO files are stored typically with a “.SOL” extension.
Although the Adobe Flash Player is used by the vast majority of websites that offer video content and/or games, it is not the only technology being used in the ever-shifting online and mobile content environment. HTML5 is an increasingly popular web standard used for presenting content, especially content delivered to mobile devices. HTML is the mark-up language used for the World Wide Web. Almost all web pages you visit on the internet are based around HTML code. HTML5 is simply the fifth and latest iteration of this mark-up language that allows for more interactive web pages. One of the real benefits of HTML5 is its potential to standardize the highly fragmented rich-media universe. Some HTML5 code may allow your response to advertising and other activities to be monitored across websites and such information to be stored on your computer or mobile device. Technology solutions that allow users to opt-out of or block this sort of tracking are being developed through browser add-ons and other tools.
How We Use Information and When We May Share and Disclose Information Generally
Use of Information
We use Personal Information for internal purposes, such as to improve the Properties, to fulfill requests for products and services, to notify you of new products or services, and to otherwise communicate with you about Relativity and our affiliated companies.
We may use Usage Data for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the Properties. We may associate your Usage Data with the Personal Information you provide. We may disclose to third parties certain Usage Data regarding the Properties. However, in such cases, your Usage Data will be aggregated with the Usage Data of others and will not identify you individually or include your Personal Information.
Disclosure of Information
From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Third-Party Providers”). For example, we may contract with Third-Party Providers to provide certain services, such as hosting and maintenance, data storage and management, credit-card processing and marketing and promotions. We only provide our Third-Party Providers with the information necessary for them to perform these services on our behalf. Each Third-Party Provider must agree to use commercially reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your Personal Information from unauthorized access, use or disclosure. Third-Party Providers are prohibited from using Personal Information other than as specified by Relativity.
Sweepstakes, Contests and Other Promotions.
If you choose to enter a contest, sweepstakes or other promotion (each, a “Promotion”), your Personal Information may be disclosed to third parties in connection with such Promotion, including without limitation, for purposes of posting your entry with attribution or otherwise as permitted in the official rules for the Promotion in question, fulfilling your prize or including your name on a winners list. Also, by entering a Promotion, we may require you to consent to the use of your Personal Information or other information, such as name, voice or likeness, in advertising, promotional and marketing materials. In addition, we may offer a Promotion sponsored by or co-branded with a third party, who may obtain the Personal Information that you submit.
Affiliated Entities and Successors.
Relativity cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information (and any other information about you or content posted or transmitted by you through the Properties) to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Relativity or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Third Party Services and Applications
The Properties may enable you to access third-party services, social media sites, plug-ins and applications, such as Facebook, Twitter and other social networks (each a “Social Networking Site”) and/or connect your accounts from such Social Networking Sites with the Properties by an application programming interface (API) or other software. When you do so, you may be able to import information from and share content, including Personal Information, with those Social Networking Sites. Some of those Social Networking Sites may also provide us with information from your accounts (e.g., photographs, gender, birthday, location, your “friends” list, people you follow and/or who follow you, your posts and “likes” and Usage Data), which may enable us to enhance and personalize your use of the Properties (e.g., so that you can follow your friends’ activity on a Social Networking Site). By allowing us to connect with your accounts on Social Networking Sites, you consent to our accessing the information in those accounts. You likewise consent to our publishing on the Properties any such information or actions you take on other such Social Networking Sites. If you elect to access such Social Networking Sites through the Properties or connect your accounts from such Social Networking Sites with the Properties, the information you share with such Social Networking Sites will be subject to their privacy policies and your privacy settings for such services. You also may be able to control or block such sharing by changing your privacy settings in such Social Networking Sites.
Sharing Information with Others
Please be aware that whenever you share information on a publicly available page or via comments, discussion boards, or any other public forum on the Properties, or when you interact with our Properties through any Social Networking Site, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, including information in direct messages to other users, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending you unsolicited communications. We reserve the right to monitor your communications with others conducted through the Properties, as well as the right to monitor and respond to your communications on our social media pages associated with any Social Networking Site. We may disclose such communications in our discretion for legal enforcement and compliance purposes as described above. Relativity assumes no responsibility for any action or policies of any third parties who collect any information users may disclose in user forums or other public areas, if any, of a Property or our social media pages associated with any Social Networking Site.
Notice to California Residents/Your California Privacy Rights
Relativity recognizes the importance of safeguarding the confidentiality of your Personal Information. Accordingly, we employ commercially reasonable measures designed to protect your information from unauthorized access, disclosure and use. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Properties, we cannot and do not guarantee the security of any information you transmit on or through the Properties, and you do so at your own risk.
The Properties are not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. In addition, we recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet. You hereby agree that all information you provide, including but not limited to age, will be truthful and correct.
Processing in the United States
Choice of Law
Revised Dec 3, 2013