EXCLUSIVE VIDEO: Documentary Producer Alex Noyer Talks '808'

Saturday, 28 March 2015 21:15
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Opening in theaters soon is the new music documentary 808, which is about how the Roland TR-808 drum machine changed popular music. The film was directed by Alex Dunn (Art Market Review), and features interviews with Phil Collins, Lil Jon, Rick Rubin, Fatboy Slim, Pharrell Williams, and Adam Horovitz and Mike D of Beastie Boys

IAR's Managing Editor Jami Philbrick recently had the pleasure of sitting down with executive producer Alex Noyer (New York Influence City) to talk about his work on 808. The documentary producer discussed his new film, the origins of the project, securing interviews with legendary musicians, which musician he was unable to get, the importance of the Roland TR-808 drum machine, how Marvin Gaye's "Sexual Healing" changed music, why Phil Collins loved using the TR-808, the genius of music producer Rick Rubin, and the significance of having Adam Horovitz and Mike D together publicly for the first time since Adam Yauch's death. 

To watch our exclusive interview with Alex Noyer about 808, please click on the video player above. 


808 is a documentary film about the inspiring story of the Roland TR-808 drum machine. It's the tale of the birth of electronic music, and how one small machine changed the musical landscape forever... by accident. It's the story of a sound that has been embraced by the world's top producers and performers, and has been name-checked on a whole host of hit records. Associated with numerous musical styles crossing both time and genre, its defining sounds are as relevant now as they ever has been. It defined hip hop and modern dance culture and it's sound continues to deliver dancefloor smashing beats today.

808 opens in theaters soon. 

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