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Thanks to the phenomenal success of Marvel Studios, it's no longer enough for a studio to have a major superhero franchise.
Now, shared universes are the new hotness, True Believers, and it's looking likely that Sony Pictures is going to make hay with familiar Spider-Man characters in their own cinematic adventures.
So Iron Man is currently sitting atop a giant pile of money, but Superman is flying back into theaters next month, and if the third TV spot for Man of Steel is any indication, this hero will be facing far bigger foes than the Mandarin.
One of the most endearingly Zack Snyder-y things about Zack Snyder is his love and frequent use of the word "awesome."
In discussing several crucial elements of next month's Man of Steel recently, however, Snyder avoided the term altogether. While everyone at IAR HQ is sad to see awesome take a break, without Snyder proves even more tantalizing ideas about the look and feel of Krypton, how Superman's flying here is different than previous iterations, and just what makes Henry Cavill the guy to star as Superman.
Just about one week until Tony Stark straps on his red and gold armor again, and Marvel has unveiled a third official clip from Iron Man 3.
It's a brief dialogue-driven moment without and visual pyrotechnics or arch-nemeses, but it's hugely important for Tony's character, and demonstrates that he was listening to Cap's admonishment in The Avengers.
"Relax, I'm Iron Man," says Robert Downey Jr. with his usual laconic cool in the latest TV spot for Iron Man 3.
A new promotional featurette for the sequel, however, suggests that Tony Stark has plenty to worry about in his fourth theatrical adventure. Namely, the remarkably powerful and dangerous Extremis technology that has fallen into the hands of Tony's archnemsis The Mandarin (Ben Kingsley).
Remember how the God of Thunder vowed to return to Midgard in order to reunite with his human lover in Thor, then didn't even throw a "Yo, girl" her way in The Avengers. True, there were extenuating circumstances, but Thor didn't even text Jane Foster.
Well, Marvel Studios has released a pair of new official images from this year's Thor: The Dark World, and two of the big creative figures on the movie have discussed some story elements, confirming that Thor's going to be in the doghouse for avoiding Jane whilst saving the world.
If you were watching the MTV Movie Awards tonight, then you got a 42-second taste of Iron Man 3.
A new viral video promoting Man of Steel offers a static-y showcase for the secret weapon of this summer's Superman reboot: Michael Shannon.
While Shannon's hogging the aural spotlight as the villainous General Zod, Henry Cavill is also making a good impression as Supes in new a image puffing a Kellogg's tie-in contest.
If you've been enjoying the tight lid Warner Bros. has kept on Man of Steel so far, then you might want to avoid this update.
An avalanche of new images and story-nuggets have enveloped the internet, as director Zack Snyder, writer David S. Goyer, producer Charles Roven, and some of the stars are sharing new, somewhat sort-of spoilery information on the film's rebooted origin tale and characters.
Marvel is spraying some lighter fluid on the blazing hype fire by rolling out a new featurette and TV spots for next month's Iron Man 3.
If you've been irked by the amount of cool stuff revealed by the sequel's promotional campaign as of late, then turn back right now. Don't watch the featurette and definitely don't take in this pair of commercials. Take it even further, actually, and make sure you avert your eyes any time you encounter a TV spot, billboard, or whatever out there in the wild.