Go here to enter to win the Limitless experience of a lifetime in Sin City. All you have to do is submit your name and email address at the Limitless Facebook page and you will be entered to win a trip to Las Vegas to live the Limitless experience. How cool is that?

If you win, you will have your airfare covered and receive one night's accommodations at the Hard Rock Hotel and Casino

And while you're at it, if you've not seen Limitless, be sure to see it now on DVD, Blu-ray, and On Demand!

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In the intelligent action-thriller Limitless, Bradley Cooper plays Eddie Morra, a misanthropic writer who lucks into a stash of NZT, a superdrug that unlocks the full potential of his mind and sets him on the road to untold wealth and power that is, well, limitless. 

Right now, your Blu-ray collection, no matter how vast and demonstrative of impeccable taste, is lacking something special, just like Eddie was.  Your collection obviously lacks Limitless, which will provide an NZT-style boost to your library that may not lead to riches and power, but will definitely provide hours of unique entertainment.

Many directors, if not most, find themselves working within a narrow spectrum of genres or tones, working more or less exclusively as purveyors of horror, science fiction, or comedy.  With his first three films as writer-director, though, Neil Burger has impressively handled wildly different material each time, effectively transitioning between the likes of a dramatic, period-era thriller and an earnest yet funny dramedy about Iraq War veterans.  He kicked off his feature career with Interview with the Assassin, a docudrama that employed the mockumentary style in an insightful rather than comedic manner.  He followed that up The Illusionist, in which Edward Norton played a magician with more up his sleeve than you'd expect.  From there, he moved on to The Lucky Ones, with Tim Robbins, Rachel McAdams, and Michael Pena as veterans who embark on an unlikely roadtrip.

This spring, he scored his biggest hit with Relativity Media's Limitless, in which Bradley Cooper stars as a schlub who superpowers his intellect with NZT, a drug that unlocks the full potential of the human mind.  The film was a huge success with critics and audiences, combining elements from science fiction, drama, thriller, and stylized action.  Limitless is hitting Blu-ray and DVD today, July 19th, and Neil Burger was kind enough to talk to IAR about the film, as well as his next project, the anticipated video game adaptation Uncharted: Drake's Fortune.

Sony has been cooking up a film adaptation of the hugely popular Playstation 3 videogame Uncharted: Drake's Fortune for some time now.  Following The Fighter, David O. Russell was briefly attached to direct, but departed the project due to creative differences.  Less than two weeks ago, it was revealed that Sony, along with producers Avi Arad, Ari Arad, Charles Roven and Alex Gartner, selected Neil Burger to write and direct the first big screen adventure of Nathan Drake.  In an interview regarding the Blu-ray and DVD release of his latest film, this spring's hit Limitless (in stores Tuesday, July 19th), Burger talked exclusively with IAR about his take on Uncharted: Drake's Fortune.

After his success with The Fighter last year, director David O. Russell made a surprise move by signing to Sony's videogame adaptation Uncharted: Drake's Fortune.  Though he brought frequent collaborator Mark Wahlberg with him, fans of the game were irked by liberties Russell was looking to take with the property, and eventually he left the project due to creative differences.  According to Variety, Sony has found their new Uncharted director in Neil Burger, who most recently directed this spring's hit Limitless.

It's a good year to be an animated film.  If studio estimates prove accurate, then 20th Century Fox's Rio will have claimed the top spot for the second week in a row, pulling in a projected $26.8 million over the holiday weekend.  Tyler Perry's Madea's Family Reunion, meanwhile, nipped at Rio's animated heels with $25.7 million in estimated receipts.  This weekend was the second in a row that has exceeded the grosses from the same weekend last year, with another new release, Water for Elephants, adding $17.5 million to the overall box office.

The reign of family-oriented films continues, with Rio making what is estimated to be the biggest opening of the year so far with a projected $40 million haul over the weekend.  Not only that, but the animated musical led the pack in what was the first weekend of 2011 to see an increase over the corresponding weekend last year.  Rio accounted for the lion's share of the roughly 11% increase over the same three-day window in 2010, with the attempted horror franchise restarter Scream 4 earning an estimated $19.3 million, well below expectations.

It was the weekend of Russell Brand, with current studio estimates showing that films starring the British comedian occupied the number one and three spots at the box office.  Though the second week showing of Hop is undoubtedly a victory for Brand, Arthur is a mixed bag, debuting behind the action thriller Hanna.  Last weekend's Hop, in which Brand voices the Easter Bunny, retained the number one position with an estimated $21.6 million, but the new release Arthur, with Brand in the title role, came in third place with $12.3 million.

If current estimates prove accurate, then Hop, the family film starring Russell Brand as the voice of the Easter Bunny, has earned not only the number one spot at the box office, but also the title of the biggest debut in 2011 so far.  Hop's projected haul of $38.1 million since Friday is about a million dollars above than previous 2011 title-holder Rango, which fell to eighth place in its fifth week of release, but is still the highest grossing film of 2011 so far with $113.8 million.

Despite a considerable promotional push featuring gorgeous women in various states of fetishized dress wielding automatic weapons and samurai swords, Zack Snyder's Sucker Punch was one-upped at the box office this weekend by the established family-friendly property Diary of a Wimpy Kid: Rodrick Rules.  The sequel, adapted from the novel by Jeff Kinney, earned an estimated $24.4 million since Friday, placing it indisputably ahead of Sucker Punch's estimated $19 million haul.